A Much Needed Conversation

The idea of "consciousness" has had a stigma attached to it in recent history. "You're so woke" or "He's tapped in to a different frequency" are just some of the condescending things I've heard within earshot whenever someone is outlining some points in the context of social justice. And yea I won't lie, I was one of those kids who would say some things like that in the past. But the more I've watched the fallout from George Floyd's death unfold before our very eyes, and four years before this with the shooting deaths of Alton Sterling and Philando Castile, and two years before that in Ferguson for the shooting death of Michael Brown, the more I realize how now more than ever it is important to be conscious of how this deeper narrative in America, and the world for that matter, affects all of us.

I am hispanic therefore collectively I share a similar plight with another group of people so I will never be able to fully understand what it means to be Black in America, but almost daily I surround myself with Black culture, look up to Black figures, and empathize with the struggles and concerns that my two Black best-friends share with me during times like this so I feel that it is my duty to take a stand and use our platform to amplify this message. I think all you need is a pair of eyes to see that if George Floyd was not a Black man, the outcome would have most likely been different. I think all you need is common sense to see that current Presidency has further divided us, rather than united us. And I think all you need is basic human empathy to realize this isn't right.

There are plenty of ways you can help, simply spreading a message is one that costs us nothing. Streetwear has always been a medium of expression. It is a way for our community to peacefully protest and voice our strong opinions on such matters. We've highlighted some recent releases by personal friends of MENACE that encapsulate the attitude towards law enforcement and highlight the unrest in the African-American community. All businesses are Black-owned and proceeds from the sales from these items will be donated directly to the Minnesota relief fund. Furthermore, MENACE has donated $5,000 to the Minnesota Freedom Fund itself.

We urge any of our peers with platforms such are ours to amplify this message and take a clear stand against racism. Thank you.

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Full video on @dunziellas website and IGTV* When tragic events like this happen to my people I can’t help but ask why? why is this still happening? Why are we being disregarded? why are we still being oppressed? why don’t we deserve justice? why are we treated lesser than? The list goes on. After seeing what happened to George Floyd, I was filled with rage, sadness, shock, and disgust. I wanted to contribute in some way so I stayed up for hours thinking of solutions. I felt like my best option would be to donate and encourage others to donate as well. I created this shirt to raise awareness and give you a tangible reminder of your donation to the cause as well as who we are fighting for and WHY. we all need to stand with each other to help prevent the loss of our brothers, sisters, nieces, nephews, husbands, fathers, friends, neighbors and the list goes on. I designed this shirt originally for my first collection dropping later this year for my own brand centered around peace and peace advocates like John Lennon and yoko ono but after this incident it seem only right to rework the design for my people in attempt to give and donate for a good cause. I will donate 100% of the profit I would receive to help fight back and prevent the injustice, the police brutality, and most importantly the murders. I encourage everyone to find ways to support the cause in any way, shape or form if donating isn’t within your means. ✊🏽✊🏾✊🏿

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